Our Daily Mission
Based in Fort Collins, CO, Primal Echo’s mission is embedded in three tenacious commitments about creating a better world . . .
- We vow to integrate economic, environmental & social accountability (3BL metrics) in order to create profits for our shareholders, protect the environment and improve the lives of all our stakeholders.
- We pledge to educate, inspire and invite our customers, suppliers and the global village to join us in this pursuit of collective happiness by making wise choices with our purchases, our footsteps and interactions in society.
- We promise to contribute a portion of profits to Lily Moon Sustainability Lodge. Lily Moon is an emerging eco– and socially conscious rural development nonprofit project that will fulfill three functions:
a) It will serve as a technical and social enterprise for training organic farmers and artisans;
b ) It will create an inspiration–and–giggles day camp program for orphans, at–risk kids and the sons and daughters of our supply partners; and
c) It will offer a meaningful destination for eco–aware and social–justice minded tourists. Lily Moon’s sustainable tourism packages will underwrite its supply partner & kiddo social service functions, once it has been established with seed money from donations and grants.
